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Paid Search Manager

Los Angeles, CaliforniaFull-time
About the Job
As Primary Goods' Paid Search Manager, you'll play a critical role in helping us scale our paid media spend profitably on Google Adwords, and other search channels. We're looking for someone who has experience scaling paid media spend to 7 figures, is obsessed with data, and has an intuitive understanding of various forms of attribution modelling. You'll work closely with the company's leadership on a daily basis, and we hope to groom you to our Director of Media Buying within 9-12 months. This full-time job is currently remote, but our headquarters is based in our Atwater Village office in Los Angeles!

  • Build and manage Google AdWords, Shopping, Bing, Yahoo, and other search-related experimental campaigns end-to-end: conceptualization, implementation, monitoring, optimization and reporting.
  • Create daily reports on key growth metrics, such as revenue, CAC, LTV, cost per channel, as well as website and email performance. Analyze and optimize media spending around business needs and monthly KPIs, focusing on data-driven tactics.
  • Preparing design assets for paid media campaigns in Photoshop by sourcing images, resizing images, and placing text overlay, logos, and iconography on the images. 
  • Work with Creative team to develop advertisement copy for ad campaigns with the ultimate objective of generating action, interest and/or engagement from the targeted audience. 
  • Conduct competitive research and macro-level research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns.
  • Take lead on data modelling (including revenue, spend, and ROI-models) for all Search channels; communicate results with others in the Revenue division. Update forecast and models on a daily basis.
  • Assist with other marketing efforts (email marketing, Amazon, Pinterest, etc.). 
  • Help launch and develop our new TN headquarters!

  • 2+ years of paid search and Google Adwords experience; managed a budget of at least $100,000 in monthly spend previously. Google AdWords certification a plus. 
  • 2+ years of marketing experience for fast-growing e-commerce brands (in-house or agency).  
  • Advanced knowledge of Search, Shopping, Display, YouTube, and Google Analytics.
  • Expert proficiency with Excel (analytical skills are absolutely imperative).  
  • Moderate to advance level working competency with the Adobe suite (to produce ad-related creative assets).  
  • Excellent creative eye and ability to execute on creative concepts. 
  • Strong eCommerce copywriting skills.  
  • Ability to work independently and in a team environment. 
  • Exceptional time-management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities
  • Innovative thinker and a collaborative team player. 
  • Bachelor’s Degree (Marketing, Business, Economics, or related analytics fields).
  • Strong work ethic; can work on some weekends and nights if necessary. 

  • We're a fast-growing company, and there's a lot of opportunity for career growth as you will be helping us build the company from the ground up!
  • You’ll have direct access to leadership 24/7.
  • No dress code. Wear whatever.
  • Team-bonding activities.
  • Professional development opportunities.
  • We want to help people sleep better, and you will be surrounded by young, smart people who love doing what they do!
  • The BEST bedding you'll ever sleep on.
  • Health insurance coverage.
  • Performance bonus available every quarter/half for employees that hit goals & exceeds expectations

  • This role requires a strong attention to detail. Tell us why you're the right fit for the job!
  • What is the most complex thing you've done in Excel?
  • Suppose we launch a new product line (socks) with no clear product differentiation from our competitors, and you're tasked with building a new, profitable audience on AdWords from scratch. Describe the steps you'll take.
  • Why do you want to work at Primary Goods?
  • Desired salary.
About Primary Goods

Primary Goods ( is a global e-commerce company focused on sleep and wellness. Primary Goods started with an idea in 2013: we loved the idea of making our beds, but actually having to do it every morning was just a chore. Life is too short for that, so we asked ourselves: what if all you had to do to make your bed was to fluff your duvet covers? We built a solution that enabled our customers to do just that, and launched on Kickstarter. Within the first day, we blew past more than 5x our goal, and was featured in the Today Show, NPR, BuzzFeed, Forbes, the Washington Post, and many other outlets. Since then, we've grown more than 10x every year, and you'll be an integral part of our journey as we continue to scale and improve how people around the world go to bed... and wake up happier.